BROADCASTING VS. STREAMING EVOLUTION: HOW TRADITIONAL MEDIA AND OTT PLATFORMS ADAPT TO CHANGE

Terrestrial dramas have long been established as popular TV shows, produced and broadcast through terrestrial broadcasting stations. In contrast, Over-the-Top (OTT) services are internet-based streaming platforms, with global 후후티비 최신 streaming giants, Watcha, and Wavve being representative examples. As viewing trends evolve, competition